Webinar Platform is short for virtual webinar. Basically a webinar is an online presentation, workshop, tutorial or lecture that is delivered over the internet or web using elaborate video conferencing technologies. The concept of what is a webinar was first used in 1998 by the Electronic Technology Research Institute (ETRI).
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Webinars are usually conducted for educational, business or marketing purposes. They can be highly interactive through screen sharing and rich media content. A webinar platform consists of the following elements: screen sharing tool, audio/video conferencing technology, presentation server, multimedia material such as images, videos, text and other types of information, invitation system, software to conduct webinars, and other features that enhance the communication between the audience and the webinar platform. Some of the features of webinar software include: webinar hosting capability, inventory management, multi-point audio/video conferencing, multi-point data transfer, and multi-room collaboration.
Webinars are conducted over the internet and it is not possible to have all 100 attendees at the same time. The best platforms provide a way to host multiple conferences without any limitations. Webinars allow easy distribution of information among a large number of people. Most webinars today allow for viewing at different locations and at different times. There are some webinars that allow you to zoom in and out so you can see a very detailed picture of each presenter.
What Is a Webinar Platform?
The best platforms allow for seamless distribution of video and audio. Some also offer background music and speaker identification. These features help the webinar go live smoothly. You will not miss any of the presentations and you will be able to view the slides or videos as many times as you want without having to wait on the play button. The screen will zoom in when necessary so there is no time wasted on looking at a small version of the presentation.
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Webinars are a great way to promote your product or service. If you cannot hold a live meeting, you can record your presentation and upload it to a webinar platform so you can easily share it with customers and other guests. Some platforms have a video file uploads while others simply provide text transcripts so the audience is provided with the full meaning of the speaker's voice. Some of the best platforms also offer the ability to add a PowerPoint presentation so you can present to your employees and clients.
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Some of the best platforms to provide a way for you to host a free trial. There are some free trials that provide limited functionality or even require you to purchase the software before you can take advantage of the features. Webinars are a great way to get your message out and build your reputation. However, if you intend to use video conferencing or webinars as a business strategy, you need to invest in some serious equipment. Most of the current webinars available come with a one-time fee for the entire month's usage.
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In addition to providing participants with the ability to view the video and cast, some of the new webinars offer a platform where your prospects can chat in real time using an instant messaging system (Skype, Yahoo Messenger, etc.). This feature is very attractive to many prospects who may not be able to attend your scheduled webinars. With the introduction of hangouts, YouTube and other video sharing services, it will be easier than ever to conduct future events.
Your webinar should always provide a way for your prospects to interact. You can create and host your own blog to showcase your knowledge and expertise. You can also tap into social media sites such as twitter and Facebook to share your message with interested parties. With the introduction of screen-sharing functionality, more marketers are realizing that with this tool they can share videos directly to their prospects without wasting precious time.
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